Short version first. In the Incogni vs DeleteMe vs Optery, which removes most data 2026 race, Optery’s Ultimate tier touches the largest list of broker sites (350+ on its own, up past 600 with Expanded Reach turned on), Incogni hits 420+ brokers automatically and is the cheapest of the three, and DeleteMe leans on human reviewers plus 40 to 60 custom removal requests a year. If you only care about raw coverage, Optery Ultimate wins. If you care about price-per-broker, Incogni wins. I’ll show the receipts below.
I’ve used all three at different points, and the honest truth is they solve slightly different problems. Coverage is one axis. Proof, support, and cost are the others. Let’s break it down.
The numbers that matter: broker coverage and price
Here is the comparison most buyers actually want, with current 2026 pricing pulled from each provider plus independent reviewers like Security.org and Cybernews.
| Service | Brokers covered (auto) | Custom requests | Cheapest annual price | Proof of removal |
|---|---|---|---|---|
| Incogni | 420+ automatic | Unlimited plan targets 2000+ sites | $7.99/mo ($95.88/yr) | Dashboard status only |
| DeleteMe | ~60 to 100 standard, up to 950 effective | 40 (Solo) to 60 (Premium) per year | ~$10.75/mo ($129/yr) | Human-written removal reports |
| Optery | 90+ (Core) to 350+ (Ultimate), 600+ with Expanded Reach | Custom scans on Ultimate | $3.99/mo ($39/yr) Core | Before-and-after screenshots |
A few things jump out. Optery Core is the cheapest entry point at $39 a year, but Core only covers 90+ sites. To actually beat Incogni on coverage you need Optery Ultimate at $249/year. Incogni’s $95.88 covers 420+ brokers automatically, which is the best coverage-to-dollar ratio in the group. DeleteMe sits in the middle on price but does something neither rival does, which is put real humans on your case.
Incogni vs DeleteMe vs Optery: which removes most data in 2026 on paper
If we rank purely by the size of the automated removal list, the order is clear.
- Optery Ultimate reaches the most sites once Expanded Reach is enabled, with reviewers citing 600+ broker destinations. This is the top of the pile for raw count.
- Incogni Unlimited claims the widest custom net, sending requests to over 2000 sites beyond its core 420+ broker list. On total surface area attacked, it arguably matches or beats Optery, but a chunk of that is “request sent” rather than confirmed gone.
- DeleteMe has the smallest standard auto-list at roughly 60 to 100 brokers, then relies on your 40 to 60 yearly custom requests to chase anything specific. Its marketing “950 sites” number is the effective reach over time, not what gets hit every cycle.
So the trophy for “most data removed” depends on how you define it. Largest confirmed automated broker list goes to Optery Ultimate. Largest total request footprint goes to Incogni Unlimited. DeleteMe loses the volume game on purpose because its bet is quality over quantity.
Proof of removal: where Optery pulls ahead
This is the feature that changed my mind about Optery. After it submits an opt-out, it grabs a live screenshot of your old listing and then a fresh screenshot showing the profile is gone. You can see the before and after inside the dashboard. For anyone who has ever wondered whether these services actually do the work or just bill your card, that visual receipt is reassuring.
Incogni shows you status labels like “in progress” and “completed” but no screenshots. You trust the dashboard. DeleteMe sends a written report every cycle authored by a real reviewer, listing what was found and what was removed, which feels more personal than Incogni but less verifiable than Optery’s photos. If “show me it worked” is your priority in the Incogni vs DeleteMe vs Optery, which removes most data 2026 question, Optery’s screenshots are the strongest answer.
The free scan trick everyone should run first
Before you pay a cent, run Optery’s free Basic scan. It’s genuinely useful. It crawls the broker network and shows you where your name, address, and relatives are exposed, and reviewers report it surfaces 80 to 100+ profiles for the average person. You get the manual opt-out links for free, no card required. Incogni also offers a quick exposure check, though it pushes you to subscribe faster.
My advice. Run the free Optery scan, screenshot the damage, then decide how aggressive you need to be. If the scan shows 30 exposures, Incogni at $7.99 is plenty. If it shows 120+ across obscure people-search sites, that’s when Optery Ultimate or DeleteMe’s custom requests earn their keep.
Extras that tip the decision
Coverage isn’t the only reason people pick one of these.
- DeleteMe bundles email and phone masking, giving you disposable contact details so brokers can’t re-scrape you. It also has a 14-year track record, the longest of the three, which matters for a service you renew yearly.
- Incogni is owned by Surfshark, so if you already pay for that VPN you sometimes catch bundle discounts. Its Family plan covers up to 5 people at $14.39/month annually, cheap per head.
- Optery offers a no-questions 30-day refund and the most granular tier ladder, from a forever-free plan up to the $249 Ultimate. Good if you want to start small and scale.
My pick after testing all three
For most people reading this, I’d start with Incogni. It covers 420+ brokers automatically, costs the least at $95.88 a year, and the set-it-and-forget-it model works. If you’ve been doxxed, run a public-facing job, or the free scan lit up like a Christmas tree, jump to Optery Ultimate for the widest reach and the screenshot proof. DeleteMe is the pick when you want a human in the loop and don’t mind paying for white-glove handling.
Frequently Asked Questions
Which service actually removes the most data brokers?
By confirmed automated coverage, Optery Ultimate leads with 350+ sites natively and 600+ with Expanded Reach on. Incogni’s Unlimited plan sends requests to 2000+ sites but counts requests, not just confirmed removals. DeleteMe covers the fewest by design and supplements with custom requests.
Is Incogni cheaper than DeleteMe and Optery?
Yes for full automated coverage. Incogni is $7.99/month annually ($95.88) for 420+ brokers. Optery Core is technically cheaper at $39/year but only covers 90+ sites. DeleteMe starts around $129/year for one person.
Do I need a paid plan, or is the free scan enough?
The free scan only shows where you’re exposed and gives manual opt-out links. It does not submit removals for you. If you’ll actually do the opt-outs by hand, free works. If you want it automated and repeated every cycle, you need a paid plan.
Bottom line. There’s no single winner, there’s a winner for your situation. Pick Incogni for value, Optery Ultimate for maximum reach with photo proof, and DeleteMe for human-handled removals. Run the free scan first so you’re paying for the level of protection you actually need, not the one with the loudest ad.